Ireland Rugby Team

ENGLAND RUGBY LEAGUE'S OFFICIAL ST. GEORGE'S DAY CELEBRATION

THE 09/10 PUMA ENGLAND RL KIT IS HERE

LONDON, 23rd April. The 09/10 PUMA England Rugby League Kit has been official launched today on St. George's Day by www.RugbyLeagueOnline.co.uk. As an emblem of pride across England, the cross of St George empowers this kit design and it seemed only right that this day was chosen to mark the identity of a team whose campaign on home soil later this year is so highly anticipated.

Phil Williams, Marketing Manager, RFL states: "With the Four Nations on the horizon this autumn I'm sure fans will relish wearing this new England shirt with pride. It was striking during the World Cup just how many England fans were out there in Australia wearing England's colours and I hope we'll see the same this year starting with the international against France in June."

Roger Harrison, Marketing Director, PUMA UK, said: "The innovative 09/10 England RL Kit is a powerful reminder to Rugby League supporters of England's national identity. In a few months time, the team will walk out wearing the intimidating and authoritative design, backed by eager supporters that share the national spirit and determination that the St. George symbol has come to stand for in English sport today.'

The England kit has today been launched at www.RugbyLeagueOnline.co.uk alongside the official new Leisurewear and Accessories ranges which are also available to buy now. The team's official Trainingwear range is due to be launched in advance of the summer weather on the website from 29th May 2009.

The Kit Team are the PUMA Licensee for PRO Teamsports (UK and Ireland), making the Technical Kit the England Team wear on field. They are also the Official Merchandise Partner to the Rugby Football League.

Julie Orange, Marketing Manager, The Kit Team, states: "Today's Kit launch is great news for supporters and Rugby players of all abilities too. The official RFL England Merchandise website is giving away up to 25% off PUMA Rugby Boots and Equipment to celebrate the launch of this fantastic Kit."

So what does England Pride mean to you? Visit www.RugbyLeagueOnline.co.uk/Pride for your chance to win the NEW England Shirt worth 45! Hurry ends 30th June 2009.

Visit www.RugbyLeagueOnline.co.uk or call 0870 241 6821 now for more details.

The Kit Team now brings the elite PUMA brand that the England team play in, to grassroots Rugby teams. Available only from The Kit Team, amateur Rugby clubs are now exclusively given the power to design their very own PUMA Kit. Available now, call 0845 680 1204 for more details and to speak with your local Business Development Manager, or visit www.TheKitTeam.com.

-Ends-

Notes to Editors:

PUMA Media Enquiries - Gemma Oakes - Mercieca Limited - mob +44 7815 903 833, office + 44 207 485 0100, gemma.oakes@mercieca.co.uk

England RL Media Enquires - Craig Spence - office + 44 113 2375581

Rugby League Online Media Enquiries - Julie Orange - mob + 44 7843 598 292

PUMA

PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9, 000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

The Kit Team The Kit Team is PUMA's Licensee for PRO Teamsports for the UK & Ireland and are also the Official Merchandise Partner to the Rugby Football League. They design, manufacture and deliver Kit and Trainingwear to the PUMA professional portfolio of Football, Rugby Union and Rugby League clubs, including Reading FC, Bristol City FC, England Rugby League, St Helens Rugby League and Bath Rugby Union. The Kit Team now brings this same PUMA service to grassroots sport. The Kit Team understand the differences and similarities between the professional and amateur player requirements, serving educational establishments and the grassroots marketplace. Their commitment to grassroots teams is to provide quality Teamwear, conveniently and reliably; with a focus upon service and supply, vowing to provide grassroots teams with "Your Kit, Your Way". For more information please visit www.TheKitTeam.com.

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