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Wal-Mart Case Study

Introduction Wal-Mart Stores, Inc., incorporated in 1969, operates retail stores in various formats around the world. It organizes its business into three segments: Wal-Mart Stores, SAM'S CLUB, and International. The Wal-Mart Stores segment is the largest segment of the Company's business, accounting for 68% of sales during the year ending January 31, 2004 (FY2004). This segment consists of three different retail formats, all of which operate in the United States, and includes Discount Stores, which offer a variety of general merchandise and a limited variety of food products; Supercenters, which offer a variety of general merchandise and a full-line supermarket, and Neighborhood Markets, which offer a full-line supermarket and a limited variety of general merchandise. The SAM'S CLUB segment consists of membership warehouse clubs, and accounts for 13.5% of fiscal 2004 sales. The International segment consists of retail operations in eight countries and Puerto Rico, and generated 18.5% of the Company's fiscal 2004 sales. The International segment includes several different formats of retail stores and restaurants, including Discount Stores, Supercenters and SAM'S CLUBs that operate outside the United States. Additionally, the Company owns an unconsolidated 37.8% minority interest in The Seiyu, Ltd., a retailer in Japan.

As of January 31, 2004, the Company operated 1, 478 Discount Stores, 1, 471 Supercenters, 538 SAM'S CLUBs and 64 Neighborhood Markets in the United States. Internationally, the Company operated 11 units in Argentina, 25 in Brazil, 235 in Canada, 92 in Germany, 15 in South Korea, 623 in Mexico, 53 in Puerto Rico and 267 in the United Kingdom. It also operates through joint ventures in 24 locations in China. Additionally, the Company holds a 37.8% interest in Seiyu, a Japanese retail chain, which operates approximately 400 stores throughout Japan. Subsequent to fiscal year-end 2004, in February 2004, the Company completed its purchase of Bompreco S.A. Supermercados do Nordeste, a supermarket chain in northern Brazil with 118 hypermarkets, supermarkets and mini markets.

External Environment

General

The retail industry until the 1980s was very fragmented with considerable product groupings such as dry goods, groceries, electronics, and sporting goods often having their own specialized outlets.

Economic: On the national home front, our economy is on an upswing. However, some of the small rural areas are still experiencing poor economic conditions. This is of special concern to Wal-Mart because Wal-Mart locates stores in rural areas, with populations of 50, 000 or less. Wal-Mart thrives even in times of recession because people want to save money, but still need the essentials for which Wal-Mart is known.

Political-regulatory: The political-regulatory environment is very dynamic both domestically and globally.

1. The climb in oil prices continues to hurt businesses and consumers. Many countries across the globe have recently completed or are waiting for legislation to be completed that will regulate unstable oil prices and promote black economic empowerment (www.walmartstores.com).

2. The war in Iraq continues to affect the United States relationships with other countries. Many of these relationships have been strained by conflicts regarding war participation. This in turn affects the international marketplace because strained government relationships can make the process to enter a foreign market more difficult.

3. Wal-Mart management must fully understand the regulations of the country it is entering. This topic crosses over with that of global changes, which are discussed below.

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